Revolutionary technology for Braun’s most thorough shave ever. 3 personalization modes for a more individual shave Series 7 is the only Braun shaver with 3 different shaving modes : Extra sensitive, normal and Intensive modes for the different facial zones for an adjustable shave that best fits your beard and skin. Patented ActiveLift captures flat-lying hair in any problem area ActiveLift is the worlds only patented middle trimmer with 130 movements per second which actively lifts and cuts flat-lying hair. Many years of research show us that mens biggest need in shaving is a thorough shave even in the hard-to-reach neck area where flat-lying hair often occurs. Featuring an asymmetrical shape, the ActiveLift is especially designed to capture tricky hair in any problem area. OptiFoil – for perfect closeness that lasts longer The OptiFoil is the most advanced foil from Braun. The unique geometry with ergonomically sized holes allows to capture more hair and cut them deeper than ever before. Braun has over 50 years of foil evolution experience culminating in our unique OptiFoil. Fully flexible shaving system for maximum facial adaptability Brauns unique combination of pivoting shaver head and floating foils ensure maximum facial adaptability.
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